Motorola CEO talks customization, low cost devices

January 22, 2014
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You know hat we love here at Android Community? The Moto G. It’s not the best phone we’ve ever tested, and certainly not the prettiest, but it strikes a nerve. Appropriately priced, and actually really nice for day-to-day use, the Moto G is one we recommend a lot. Motorola CEO Dennis Woodside has hinted that the Moto G may not be the end of their low-price push, either.

 In a conversation with TrustedReviews, Woodside had some very telling things to say about low cost devices. In fact, he might have tipped his hat a bit about their focus moving forward, but the more sensational commentary is in regard to price points:

In much of the world $179 is a lot of money so there’s a big market at a price point of less than $179. We’re going to look at that and just delivering on that value promise is super important. I mean why can’t these devices be $50? There’s no reason that can’t happen so we’re going to push that.

We bristle to think he’s discussing the US, as the conversation lends itself to emerging markets. We thought the $179 would be the lowest Motorola could go, at least in forgoing subsidies. A device around $50 would be good for a variety of reasons, if for nothing more than to introduce Motorola to the world.

Woodside also discussed higher-end devices, and customization. Currently, we have some customization, but Motorola is working to bring us more. “Today you have colours and beginning of materials but you don’t have screen size and you don’t have functionality and we’re going to bring all that in in the next year or so.” Brings Project Ara to mind, doesn’t it?


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