Millennial data shows Android had twice the number of ad impressions as iOS in Q2

August 12, 2011

According to the latest figures from Millennial Media, Android had twice as many ad impressions as iOS devices in Q2. Android alone generated 53% of all mobile add impressions for the quarter. Apple saw the impressions generated by iOS devices increase 4% from Q1 2011. The overall portion of the market that Apple has is 27%.

However, Millennial does note that with the launch of the iPhone 5 expected in Q3 it expects to see growth from Apple. When Millennial looks at the devices generating the most impressions Apple is the leader with 30.76% of all the ads viewed. Samsung is the second place with 14.94%.

For Q2 the most common ads served were retail and restaurant ads. However, there was noted to be a marked growth in ads for pharmaceuticals and finance as well as automotive and entertainment ads. Of the devices that generated ad impressions in Q2 2011, 60% of the devices were touchscreen enabled. Touch/QWERTY hybrids were 15% of the impressions and QWERTY only were 14%.

[via Fiercemobilecontent]

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