The LG GT540 was first showcased back at CES this year, and while it may not have been explosive enough to blow the socks off anyone even remotely interested in the Android platform, it's still an LG manufactured Android device. That's something noteworthy in of itself. It's been several months since its debut, so it's good to see the device is available on a carrier, even if it isn't one in the United States.
The LG GT540 is now known as the Loop for Rogers customers, and it features Android 1.6 under the hood. There have been a few tweaks to the User Interface, courtesy of LG, but there's no telling on how deep the skin actually goes. As for updates to Android 2.x, no word on that, either. Which isn't a good sign at all, truth be told. As for other features, you're looking at a 3.5-inch capacitive touchscreen display with a resolution of 480x320. There's a 3MP camera on the back, and a 3.5mm headphone jack. In the box you'll find a 2GB microSD card, but it can be expanded to 32GB if you so desire. It has the standard integrated WiFi, GPS, and Bluetooth connectivity, too. As far as pricing goes, you're looking at $30CAD with a new three-year contract, $200CAD on a two-year deal, or $300CAD without a contract. This is an entry-level device, apparently, so the pricing makes sense.