It looks like those in the US will soon have another wireless carrier to pick from. This latest will be introduced by ItsOn Inc, though the name of the service has yet to be announced. Charles Giancarlo from ItsOn has said the service (and the name) will be announced later this month and it will bring a focus on flexibility. The service will be a pay-as-you-go offering and while that does mean paying full price for your device, it also means you will not be tied into any long term carrier commitment.
ItsOn CEO Greg Raleigh has said they will be offering "the least-expensive service in the country.” Going on to say that a family of three will be paying less than 50 percent of what they are currently paying. He later referred to this as the "un-plan." Further talk touched on how those using the service will be able to "easily" allot voice minutes, texts and data limits on a per line basis.
The service is said to be launching as competition for already established no-contract carriers such as MetroPCS, Virgin Mobile, Boost Mobile and Leap Wireless. While this Bloomberg report didn't mention which carrier network they would be operating under, speculation points towards Verizon Wireless. In fact, a Reuters report from October 2012 noted ItsOn Inc as previously having secured funding from Verizon Communications, Vodafone Group Plc and Best Buy.
Otherwise, in a bit of good news for Android Community readers, it looks like the initial handset selection will consist primarily of Android devices. So how about it, anyone interested in or already using a similar service? We have to admit, the freedom and flexibility sounds appealing, but there is quite a bit of comfort in being with one of the big four carriers.