As one app developer has stated, "This is Twitter all over again," because it appears that Instagram is getting strict with their API and naming policies. Sources have learned that Instagram has begun sending out letters to app developers asking them to cease using the word 'insta' or 'gram' in their titles. And are giving them 48 hours to comply.
To clear up any immediate confusion, this isn't like Apple's 'app store' or some other similar situations where Instagram doesn't want any app at all to use either of these words. They simply don't want 3rd party app developers that are accessing and using some of Instagram's APIs to use either of the words.
The example is Luxogram, who uses a portion of Instagram's APIs to access some of their features for the gallery and other popular tools, and the same can be said about Webstagram. Previous rules stated developers could use one or the other, but not both, but now it sounds like Instagram doesn't want anyone using either.
Instagram already has a pretty tight grip on what they'll allow 3rd party apps to be able to do, such as trying to post pictures to Instagram without using the app, and things of that nature. They do have some APIs available for developers, but now if they want access, they can't use 'insta' or 'gram' in their title. Any current apps available have 48 hours or a reasonable amount of time to reply and change their names.
They'll let you use their APIs as long as you don't use their trademark name, seems fair to us in a way. And hey, this worked out great for Facebook a few years back with 'face' and 'book' for those who remember that ridiculousness.
VIA: The Verge