HTC regards the GALAXY S 4 as “more of the same”

March 15, 2013

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HTC has been rather vocal in terms of the GALAXY S 4. Their reaction began before Samsung even started the announcement with a crew hitting the streets and showing off the One handset. Showing it off to those who were waiting to watch as Samsung announced the GALAXY S 4. They went as far as handing out coupons for the $100 trade-up program and even later bashed the announcement event and the device itself.

Basically, it seems as if HTC did not like the show or the device. Some of the comments dealt with the announcement itself. It seems HTC didn't think much of the show, having asked; " off-Broadway is this production?" Not to jump on the HTC bandwagon, but the show was a bit much. The HTC Twitter stream then went on to follow with comments about how the One is "STILL the best phone" and told everyone that you should "make your next phone the One they want to see."

Being vocal on Twitter is one thing though, it seems the GALAXY S 4 bashing carried over to actual statements from HTC execs. In a statement provided by email, Benjamin Ho, HTC's Chief Marketing Officer touched on the plastic body and said that the GALAXY S 4 is just "more of the same." His full statement can be seen below;

“With a continuation of a plastic body and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminium unibody HTC One. This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design.

Our customers want something different from the mainstream, who appear to be the target for the Galaxy. Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One."

All in all it seems we have a bit of a smartphone war ahead of us. Of course, some of this will likely be settled by who can have the handset available and in customers hands first. And by in customers hands we are talking by way of a purchase, not by trolling the line of visitors waiting to attend the Samsung announcement. The price points should be close (if not the same) so that shouldn't be much of an issue. The other factor will deal with carriers. For example, there is still some discussion about the One coming to Verizon Wireless. Bottom line though, they both appear to be solid offerings. Those still looking for a bit more about either (or both) should make sure to visit our portals for the Samsung GALAXY S 4 and the HTC One.

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  • I’m not sure these comments will hurt HTC’s business as much as it may dampen peoples’ perception of them. Not very tactful.

  • Dave Yaeck

    Is HTC HIGH??? With the Exception of the Pixels (A whopping 27 extra) the HTC One Pales in comparison to all that the Galaxy S4 Has to offer. Just look at this comparison page Extra Storage, Better Processor, WAAAAY Better Camera. Bigger Screen, and finally Better Reputation in bringing out a quality product. Sorry, but HTC needs to go back and rethink this. I believe the S4 will outsell the One by at least a 5 to 1 margin.

    • Magnus100

      I disagree that the S IV will outsell the One by 5 to 1 margin, it will outsell the One by 1 to 20 margin .

      Compared the the S IV, all the HTC One has is an arguably prettier shell, but then it’s way inferior to the S IV in every other way imaginable.

      BTW, I’m not getting the S IV, I’m impatiently waiting for the Note III

  • Gary

    I agree with Ben’s comments. I think this will hurt their business and its already dampened my opinion of them. As much as I like the HTC One, its not the best smartphone at all. In fact, there is no “best smartphone” so to speak. Everyone’s perception of the “best smarphone” is different. For me, a unibody aluminum chassy is not what I look for. In fact, it irritates me, so If they manufactured their devices with removable batteries and micro SD card slot (like they used to) then maybe I would agree.. However they don’t. My personal opinion, is Samsung absolutely knocked out our the park with the new S4 yesterday. There are so many people already wanting this device to fail, due to their own agendas. Just wait until this phone gets into the “public” domain, then you will really hear how good this phone is!

  • Phone_Junkie

    F it everyone, just get them both.

  • baz

    HTC your not even in the same league as samsung S3 let alone S4, i used to like HTC as under dogs but with there recent cockiness im not sure, HTC one is decent phone but if i had a choice i would go with Samsung everytime at least they going to be around to cover the warranty period

  • It is more of the same,I have the 3 and if I was lookin 2 get a different device I might try THE HTC ONE. This will hurt sammi I think,it will now put apple ahead of the competition

  • Zoid

    I’ve had 2 HTC phones now and the EVO 3D became a disappointment. My next phone is going to be the Galaxy S4.

  • Adrian

    I see crying baby 😐
    Do HTC allow baby to work WTF…….

    Hey guess what! my customer isn’t from Earth ! so buy my phone ! XD

  • Dave

    I agree that samsung isn’t really changing the design of the phone though, I can’t tell the difference from the s3, at least the s3 looked markedly different from the s2.