HTC has been rather vocal in terms of the GALAXY S 4. Their reaction began before Samsung even started the announcement with a crew hitting the streets and showing off the One handset. Showing it off to those who were waiting to watch as Samsung announced the GALAXY S 4. They went as far as handing out coupons for the $100 trade-up program and even later bashed the announcement event and the device itself.
Basically, it seems as if HTC did not like the show or the device. Some of the comments dealt with the announcement itself. It seems HTC didn't think much of the show, having asked; "So...how off-Broadway is this production?" Not to jump on the HTC bandwagon, but the show was a bit much. The HTC Twitter stream then went on to follow with comments about how the One is "STILL the best phone" and told everyone that you should "make your next phone the One they want to see."
Being vocal on Twitter is one thing though, it seems the GALAXY S 4 bashing carried over to actual statements from HTC execs. In a statement provided by email, Benjamin Ho, HTC's Chief Marketing Officer touched on the plastic body and said that the GALAXY S 4 is just "more of the same." His full statement can be seen below;
“With a continuation of a plastic body and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminium unibody HTC One. This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design.
Our customers want something different from the mainstream, who appear to be the target for the Galaxy. Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One."
All in all it seems we have a bit of a smartphone war ahead of us. Of course, some of this will likely be settled by who can have the handset available and in customers hands first. And by in customers hands we are talking by way of a purchase, not by trolling the line of visitors waiting to attend the Samsung announcement. The price points should be close (if not the same) so that shouldn't be much of an issue. The other factor will deal with carriers. For example, there is still some discussion about the One coming to Verizon Wireless. Bottom line though, they both appear to be solid offerings. Those still looking for a bit more about either (or both) should make sure to visit our portals for the Samsung GALAXY S 4 and the HTC One.