HBO is expanding it's reach to subscribers who have Android handsets and tablets. The service, known as HBO Go, is part of HBOs "TV Everywhere" initiative and will be available on both Android (note the Motorola Droid X in the commercial below), as well as iOS platforms. It will enable users to stream content from every episode of HBO original series, as well as hit movies. In addition, Max Go, which is based on their sister network Cinemax, will also be available.
“Imagine a place where you can enjoy all your favorite HBO series, movies and more, right at the tip of your finger. Introducing HBO Go, the new streaming service that gives you instant and unlimited access to the best HBO has to offer — all free to HBO subscribers and all streaming on your iPad, laptop or smartphone wherever you are. HBO Go — it’s HBO, anywhere.”
Also part of their TV Everywhere concept, HBO is offering subscribers exclusive access to on-demand videos online including over 1400 episodes of HBO Original programming. Users must be HBO subscribers to have access to the new mobile option. And if you use Comcast as your cable provider, you will have to go through Comcast's XFinity page or their own proprietary apps. But satellite subscribers should have no issues using HBO Go as an app.
With streaming options like Netflix and Hulu gaining ground, HBO is looking to compete and provide added value to pay TV customers looking for an all in one solution. It's certainly easier to pay just one subscription service, rather than two, and HBO has a competitive amount of programming to offer. And although there's no word on when exactly HBO Go will be coming to Android specifically, according to the TV commercial below, there's date of May 2, 2011 at the end which seems to portend a launch date for the new service. Looks to be a cool service if you're an pay TV fan.
[via Droid Life]