For better or worse, gift cards are a popular item around the holidays. Some people love them and some people hate them, however it looks like things have just been made a bit easier for those sporting an Android smartphone. The newly launched app is called Gyft and it should help those who like and also those who dislike gift cards.

The Gyft app is available by way of Google Play and currently sitting at version 1.0.1 with support for devices running Android 2.3 or later. Gyft is free to download, however depending on how you plan to use it, you may end up shelling out some money. You see, you can use Gyft to manage your gift cards, or to purchase gift cards to give to others.

And for those who have received gift cards and really dislike having to use them, you can also use the Gyft app to regift those cards. Seems like Gyft has everyone covered. As for the average user though, Gyft will allow you to stop carrying around those plastic cards and keep them all in one app on your smartphone. Even nicer, that means they will always be with you which should help during those spur of the moment shopping trips.

As a bonus, those downloading the Gyft app will be given $10 in free cards. Finally, for those wondering, the Gyft app works with “hundreds of supported retailers” including Target, Amazon, Fandango, Toys R Us, Gap, Starbucks and others. Bottom line here, many of us will likely get at least one gift card this holiday season, may as well use Gyft to manage that card.

[via Google Play]