Google is looking to recruit a new User Experience Lead for Google TV, who would take responsibility for guiding third-party software onto the Android-based STBs. Based at Mountain View, the new employee would be "asked to pioneer new possibilities for web-based and Android application experiences on the platform and establish the patterns and standards used to develop great interactive experiences on Google TV."
The absence of apps has been a thorn in Google TV's side since the first products were released, limiting functionality to the preloaded software and whatever could be accessed online. Back in March, a Logitech exec suggested that the Android Market would be arriving "soon" though Google itself has given no public timescale beyond sometime in 2011.
Google is believed to be looking to integrate the Google TV codebase with the Gingerbread codebase for phones and the Honeycomb codebase for tablets, into a single AOSP that would allow them to be significantly more nimble with overall updates. That is expected to be the basis of Ice Cream, the next Android release.