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The REAL purpose of the aTrackDog is to gain market intelligence - i.e. how many users are running which applications. This data is VERY valuable, are they paying you for this data? My advice? Uninstall the application as it isn’t useful and will likely cause confusion. Otherwise, suggest they FIX the beta-bug in their process.
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Big in Japan hit the nail on the head here. Using this app, you are giving them information into exactly what you use FOR FREE. People who enjoy their privacy should consider how much info they're willing to give up. Exact market info like this is worth $1000s if not $1Ms.
On a side note, this app compares what you have to what everyone else has so it will not have the latest in its database. Another user with aTrackDog must download the latest version before you can see it. And of course the known issues with private, internal, alpha, versions...