When Nintendo and Niantic officially released the augmented reality game Pokémon GO, the interest in it and buzz about it was something people expected but was still surprising and overwhelming. If you’re the type of person who invests in stocks that are hot, you might want to wait and see first whether this thing will actually pan out, as there are some reports saying that the interest in the game is slowly declining, and fewer people are downloading and playing it.

But of course, this is good news for those apps that have been affected by the massive downloading figures for Pokémon GO. Senior Analyst Victor Anthony says that apps like Facebook, Instagram, Tinder, Twitter, and Snapchat can actually “breathe a sigh of relief” now that it looks like everything will eventually go back to normal, download-wise. He said that investor concern for those apps was understandable given the rapid rise in the game when it came out.

Data from various sources like Sensor Tower, SurveyMonkey, and Apptopia all show that the numbers, in terms of daily usage, downloads, engagement, and time spent on the app is already on a downward trend since the last few days of July and well into August. Maybe the game has just reached its saturation point since it’s already available almost everywhere, and so the decline is something that is expected.

But Google Trends data comparing augmented reality with virtual reality shows that the interest in the latter remains high, as more OEMs continue to push VR-related products. But augmented reality may not be as sustainable as some believed it to be at first. Let’s see if other AR apps and games come out in the near future to fuel its growth.

VIA: Bloomberg

1 COMMENT

  1. Most of this contributes because of Horrible, Inexcusable lack of communication from Niantic, Who ever is running there PR department should have been fired. Who ever runs there social accounts should be fired. Then removing the 3 steps before fixing it. BAD, then going after people who were using max to find pokemon again BAD. If you bot and cheat YES get rid of that . How ever checking IVs and reasonable not excessive map would have been. But NIANTIC board members should be fired immediately.

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