Cricket Wireless relaunches to take over prepaid market

May 19, 2014
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Armed with a new logo, Cricket Wireless, now under AT&T's purview, is being relaunched to give the carrier more ground in the prepaid market. Cricket Wireless takes over where AT&T's own Aio Wireless left off after it got folded into Cricket following AT&T's acquisition of Leap Wireless.

The prepaid market has grown considerably as more budget-conscious mobile users start looking for more affordable ways to keep connected. Thanks to the purchase of Leap Wireless, Cricket now has access to AT&T's 4G LTE network to give its customers network coverage beyond that provided by other carriers, at least according to Cricket. Cricket Wireless will, of course, be assimilating old Aio subscribers, but today's announcement is more forward looking, that is, looking forward to new customers.

Aside from low, no contract rates that start at $35 a month, or $25 for unlimited talk and text, Cricket is also offering a time-limited discount for new Cricket customers. These lucky subscribers will be getting a $50 discount off most smartphones after a mall-in-rebate. Someone buying a $50 device will practically be getting it for free. But Cricket will also be rewarding those who will be sticking around, as a $50 discount off the next smatphone purchase will also be given to those who will have a record of 12 months of on-time payment.

Sadly, the announcement sheds no light on the fate of existing Aio Wireless subscribers, nor those existing Cricket customers who still have to transition to AT&T's network. There was talk about AT&T providing Cricket customers with handsets that were traded in under its Next program, though that has not yet been confirmed with this launch of the new Cricket Wireless.


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  • bitflung

    meh.
    $25 for talk and text? that’s 2.5x more expensive than my carrier
    $35 for 500MB of data? that’s so little data it’s not interesting to me
    $45 for 2.5GB of data? getting better but my carrier gives me 5GB for $5 less
    $55 for 5GB data? yup, my carrier gives me this for $40/mo

    so… this is going to take over the prepaid market, eh?

    My carrier (Republic Wireless) is clearly the better deal here unless you want the 500MB data plan. Even then, for an extra $5 more than Cricket costs you could get 10x the data. seems rathersilly to me that anyone would go with cricket. plus i get coverage in-doors on wifi where other carriers (all other carriers, in my case) are either dead or unusably poor.

    • Dach

      Can’t BYOP? No thanks.

      • bitflung

        Really? You’d pay $15+ extra per month for BYOP? that’s $180+/yr. On other carriers this easily exceeds $50+ extra per month or $600/yr.

        The moto X is a great phone. I’m happy to save my $ and sacrifice the BYOP concept for it, especially since there is no contract so one of the biggest benefits of BYOP (buying from outside the carrier so as to avoid being screwed on replacement devices) is moot…

    • Aaron

      Sprint Network? No Thanks.

      • bitflung

        Fair point (for now); though softbank is clearly investing to make this statement a thing of the past. For me, ALL the carriers are disappointing in terms of coverage – but with VoIP built into the native flow I get coverage with RW in places where none of the other carriers work reliably (including Sprint)