The fellows and ladies over at BuzzCity have released a Software Development Kit for Android that supports developers putting advertising into games. Embedding advertising into games of course makes them enter a completely different market than games with none. This move sends BuzzCity into the same categorization as AdMob and Greystripe as far as advertising goes, and they're no small cookie with their 4.5 billion adverts per month.
BuzzCity sells mobile ad inventory to advertisers who will be getting a great deal as developers are paid on a PPC basis. That's Paid Per Click, which if you're the sort of person who has a blog out there, you know can be crappy as you can go days without seeing so much as a cent. On the other hand, this is a mobile market, so perhaps the situation is different.
BuzzCity date shows top handsets used on their system as being Nokia, Samsung, and Sony Ericsson - Samsung and Sony Ericsson having 11 Android-based handsets or more. On the announcement of the SDK's release, Dr. KF Lai, CEO of BuzzCity had this to say: “Android is well positioned to power a large number and variety of connected devices in the near future. It is the only non-proprietary operating system that allows both developers and handset manufacturers to rapidly develop the user interface for new applications – and we believe that this gives it a greater chance of wider commercial adoption.”