With all the trouble Blackberry is having, the say answer seems to be for them to make Android devices. There are no licensing fees to worry about, and very little maintenance should they choose to run stock Android. The build quality of Blackberry hardware has always been top-notch, so we’re sure they’d move units, maybe even better than with their own OS.
That seems more and more like a pipe dream each day. With the delayed BB10 platform, Blackberry enthusiasts got what they waited for. The issue was that Blackberry enthusiasts are few and far between, and Blackberry did little to encourage adoption. Now that they’ve dodged an acquisition that would have taken them private, and ditched the CEO that brought them to this point, their new CEO sat down with Crackberry to discuss the future of Blackberry.
Among other things, he spoke about Android. More to the point, new CEO John Chen spoke to whether or not Blackberry would begin making Android devices:
It’s way too early for me to make an informed statement on that. It would be very, very premature. Whatever is the right thing for the business, you need to preserve the reason why BlackBerry is around. I think just jumping to an Android without a thought through of why BlackBerry needs to be around and what makes us relevant and all that, before I answer that question, jumping to anything is inappropriate. You’ll find that I’m a little bit more thoughtful from a marketing perspective then to just go somewhere. I’m not that kind of person. I’ve only been on the clock now for almost 24 hours -- I think that if I made those statements right now conclusively, somebody should pull me out and shoot me.
While not a swearing off, it’s not quite an endorsement either. In these circumstances, the incoming CEO often has insight as to the game plan moving forward. Chen is either stealthy and coy, or Blackberry is as dead in the water as we imagined.