Bookstore Barnes and Noble release today their first big television advertisement for NOOKcolor, a device they’re promoting as a device in which they’ve inserted what they say is “All [they] know about reading.” It’s all in there! Experience millions of books like never before (including video content inside recipes which, just so you know, wont be available until at least Q1 of next year. Relax with the magazines you love whenever and wherever, share with the ladies sitting next to you getting a perm, and read books to your kids (or have them read to them by the device!)
What a quaint little ad. Makes the device look really simple it definitely is despite its being powered by Android / Google. I should mention also that your childrens books wont technically “come alive” also until at least Q1 of next year as that’s when the first major update of the device will unveil their interactive content inside books (particularly in childrens books and magazines.) Take a peek at the ad here and keep your eyes open for our extended “Week of” review of NOOKcolor over on SlashGear. — thanks for the tip Brittany!
Also check out the full press release for this ad below the video.
Barnes & Noble Launches New Advertising Campaign for
Ad Shows Unique Benefits of NOOKcolor, Encourages People to Touch the Future of Reading™
New York, New York – November 22, 2010 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today introduced a major new advertising campaign for NOOKcolor by Barnes & Noble, the first full-color touch Reader’s Tablet that delivers more than two million digital books, magazines, newspapers and children’s books in immersive, gorgeous color – all in one beautiful, thin and highly portable device. The multi-faceted campaign, developed by Barnes & Noble with Merkley + Partners, an Omnicom company (NYSE: OMC), includes a television commercial complemented by print and online advertising.
“Nobody knows readers and content like Barnes & Noble, and with NOOKcolor, we’re giving people who love to read the richest, deepest, and most social and dynamic reading experience ever,” said Sasha Norkin, Vice President, Digital Marketing of Barnes & Noble.com. “This campaign celebrates the joy of reading all the content you love, in stunning, vivid color and at the touch of your fingertips, from your trusted bookstore, Barnes & Noble.”
At the center of the campaign is “Love of Reading,” a 30-second spot that opens with a dramatic crane shot of a Barnes & Noble store façade and careens through the stacks of books inside to eventually land upon the new NOOKcolor with the opening VO: “At Barnes & Noble, we’ve taken everything we know about reading and put it here.”
“This commercial dramatizes the unique position of NOOKcolor in the marketplace, leveraging the strength of Barnes & Noble as the experts in reading,” says Glenn Kaplan, Vice President & Creative Director of Barnes & Noble, Inc.
The commercial features a lively and lighthearted montage of women experiencing the rich diversity of NOOKcolor’s content and features throughout their working, waiting, laughing and loving days. Combining best-in-class technology with humanity, and highlighting NOOKcolor’s unique position as the most social reading device ever built, the vignettes capture recognizable and relatable “anytime, anywhere” reading moments: from a woman in her kitchen watching a cooking video while following a recipe; to an expectant couple reading a magazine at the doctor’s office; to girlfriends lending each other books; and finally to, a mother and her child sharing the magic of one of NOOKcolor’s unique interactive kids books at bedtime. The spot closes with the NOOKcolor logo and the logos of the retail partners carrying it: Best Buy, Walmart and Books-A-Million.
The national campaign will premiere November 22, with spots airing in major markets during top-rated network shows in multiple day parts, including Glee, Dancing with the Stars, Saturday Night Live and more, and on cable networks including Bravo, E!, Lifetime, Oxygen and others. The commercial can be viewed at www.nook.com/tvad. Print and online ads will run in major outlets that reach the Barnes & Noble book lover audience.
About NOOK™ from Barnes & Noble
Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOKbook™ Store of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK products are the most full-featured, dedicated eReading devices on the market. NOOKcolor ($249), the first full-color touch Reader’s Tablet, provides the ultimate reading experience with a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love. For book lovers, NOOK 3G ($199) and NOOK Wi-Fi® ($149) offer a paper-like reading experience with a color touch screen for navigation. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store™ feature to read NOOKbooks for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe™ technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.NOOK.com, as well as at Best Buy, Walmart and Books-A-Million.
In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/NOOKapps. Customers can use Barnes & Noble’s free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™, BlackBerry® and other smartphones, PC, and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOKstudy™ (www.NOOKstudy.com), an innovative study platform and software solution for higher education and NOOK kids™ (www.NOOKkids.com), a collection of digital picture and chapter books for children.
For more information on NOOK devices and eReading software, updates, new NOOKbook releases, Free Friday™ NOOKbooks and more, follow us on www.twitter.com/eBooksBN and www.facebook.com/NOOKBN.
ABOUT BARNES & NOBLE, INC.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 717 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 633 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than two million titles in its eBookstore (www.bn.com/ebooks). Through Barnes & Noble’s NOOKTM eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
NOOK™, NOOKstudy™, LendMe™, Read In Store™, More In Store™ and Lifetime Library™ are trademarks of Barnes & Noble, Inc.
Other trademarks referenced in this release are the property of their respective owners.