There are plenty of available options for Android launcher apps. In fact, it seems we are having a run on launchers that are arriving in beta form. Just recently we took at look at Themer and while we haven't gotten hands-on with this other just yet, we are looking forward to taking it for a test drive. The other launcher is called Aviate and it has just recently arrived in the Google Play Store.
The catch here, while available for download, there isn't all that much you can do with the launcher just yet. Aviate supports devices running Android 2.3 or later and installing the app will allow you to quickly request an invitation. So in that sense, if you are looking to check Aviate out, moving forward with an installation seems good sooner rather than later. Perhaps more important for now -- what Aviate is all about.
Looking at images provided by the Aviate team and we are seeing a style similar to Google Now. As for what they say, the Aviate launcher is an "intelligent homescreen that simplifies your phone." To further that, Aviate is said to automatically organize your apps, which should make it quicker and easier to get the information you want and/or need. Aviate promises to update through the day and offer "information at the moment it's useful." Thankfully, the Aviate team has provided a video offering a look at how this should work.
Otherwise, some of the key features are said to be simplified navigation, a clean design, personalization and collections. That all being said, we have seen launchers make big promises in the past so we are going to have to reserve judgement until we get to do a bit of playing around. In the meantime, it does look like the app is being updated and improved over time. In fact, one of the more recent updates brought some bug fixes as well as scrollable widgets, improved stability, improved battery performance and more.