AT&T tries to keep pace with T-Mobile, drops plan pricing

March 9, 2014
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Just after T-Mobile offers customers a bit more with an update to their Simple Choice Plan, AT&T is doing something similar. The nation’s number two carrier is dropping the price of their Mobile Share Value Plan by $15. Though not quite as good a value as T-Mobile’s plan, it’s pretty close.

AT&T’s Mobile Share Plan gives customers unlimited talk and text with 2GB of data monthly for $65. For that price, you’ll also get unlimited international messaging and 50GB cloud storage. A comparable T-Mobile offers unlimited talk and text with 3GB data for $60/month. No cloud storage, and no unlimited international texting, though you can take advantage of T-Mobile’s border-breaking talk and messaging scheme.

This is the latest in a series of spats between the two companies. They argue over customers on Twitter, and T-Mobile CEO John Legere has been less than kind towards AT&T’s CEO. T-Mobile spends a lot of time and money trying to pry AT&T customers away, most notably with their breakup letters and various other shots across the bow.

Similarly priced but not carbon copies of one another, these two contract-free plans prove to be a line in the sand. By thwarting T-Mobile’s momentum in their own way, AT&T is showing they offer similar pricing. With their acquisition of Cricket, big blue is expected to continue putting pressure on little magenta. The real difference is network and coverage, an area where T-Mobile often can’t hold a candle to AT&T.

Source: Reuters


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  • UMA_Fan

    This article is incorrect. As of the the 23rd all Tmobile simple choice plans will have unlimited international texting

  • Julian Romero

    The only way AT&T gets my business is if they buy T-Mo…that ain’t happening lmao

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  • Ricky

    yes, this article is incorrect, I agree. One thing for sure that T-Mobile does not offer cloud ervice (however, I wouldn’t be surprised if they start that service soon), however, they do (starting on March 23rd) offer unlimited Stateside international texting–meaning unlimited sending/receiving global texts while in the U.S. That is the same for three major carriers: T-Mobile, AT&T, and Verizon. Sprint hasn’t updated their so-called “Framily” plans. While we are on the subject, Sprint is doing poorly, especially wasting time coming up with the most ugliest names ever. Anyways, as a T-Mobile customer, I was notified that my current Simple Choice plan will remain the same price but will include unlimited international texting and double my Smartphone Mobile Hotspot. Oh, and did I mention that I was a former Verizon customer for years until I switched networks last December 2013. Ever since then, T-Mobile’s 4G LTE experience is technically and literally faster than Verizon’s LTE. With Verizon, I have taken speed tests resulting in 5 to 15 Mbps, while on T-Mobile, I have gotten 20-40Mbps. Depends on where though. I’m just saying T-Mobile’s aggressive UnCarrier techniques are doing well.