AT&T abruptly ends offer for T-Mobile switchers

February 4, 2014
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The rivalry between carriers AT&T and T-Mobile has come to another somewhat amusing turn. It seems that AT&T's promo to practically bribe T-Mobile subscribers to jump ship has suddenly and quietly ended, a fact that T-Mobile CEO John Legere couldn't resist pointing out in a tweet.

Early January, AT&T announced a new deal that singled out switchers coming from long time rival T-Mobile. This deal offered a total of $450 to anyone who make the change, $250 for trading in their device and an extra $200 for each line. This was largely seen as a preemptive act by AT&T based on rumors that T-Mobile would be handling early termination fees of those switching to it.

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Legere, who doesn't mince words when it comes to his rivals, said on Twitter that people weren't falling for AT&T's bribes. This is almost like the pot calling the kettle black since T-Mobile is also aggressively trying to convince other carriers' customers to abandon ship. True to the rumors, it did unveil during its Un-carrier 4.0 keynote at CES 2014 last month its program to shoulder ETFs of those switching from the three other major US carriers.

For its part, AT&T claims that the arrangement was never meant to be a long-lasting thing but a time-limited promo that ended Januray 31st. The carrier has other offers in place that also encourage switchers without being exclusive to T-Mobile subscribers.

VIA: TechnoBuffalo


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