Angry Birds Android ads make Rovio $1m per month

December 8, 2010
10

Developers Rovio may be giving Angry Birds away for free, but that doesn't mean the team isn't making any money on the game. Speaking at LeWeb 2010 today, Rovio CEO Mikael Hed revealed that the adverts on the Android version of Angry Birds is pulling in $1m per month.

That's actually more than the premium version of Angry Birds on sale in Apple's App Store, which is a paid-app rather than ad supported.


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  • Mikey

    Thats great, especially since the design of the advertisements themselves doesn’t get in the way of playing the game at all.

    But really… $1 million bucks from shady viagra ads? … Really? I think I might’ve seen a JC Penny ad on there, but for the most part the ads are the really sketchy “click here if you want to be scammed” ads.

  • Marc M

    On my HTC Desire the ads really do get in the way of gameplay, principally the ones that lurk in the upper right of the screen. The bird that spins backwards is completely obscured at the top of its arc redering it unplayable at that point.

    Really, I would happily pay (as I did on iPhone before) to dispense with the ads.

    • Guest

      i have htc desire and turn off internet access by adding a widget from widget->settings->Mobile Network, no adds.

    • Guest

      i have htc desire and turn off internet access by adding a widget from widget->settings->Mobile Network, no adds.

  • Mike

    The timing is set to appear right as you go to swype across the screen to see the pig side, until I got used to it I clicked the ads 6 or 7 times a level in sone cases. This news doesn’t surprise me at all. Especially since my screen is 4″ and most are around 3.5″ leads to a lot of accidental click troughs

  • http://www.russia.com Nate

    If you have a rooted phone, get android wall. You can disable 3g and wifi access from particular programs. Since angry birds doesnt need internet to play, I can disable the ads for it using android wall without effecting the game!

  • Brother Jimmy

    If you turn off all data coverage when playing the game you do not get any ads. BTW way you do not need to root your phone to do this. Just download the app “Quick Bettings” by Sergej Shafarenka from the Android Market. It has as switch that turns off the 3G coverage. (I have an HTC Evo)

  • unnamed1

    Hed said noting of the sort. The interviewer only mentioned that the *rumor* was that ad-based versions *could* potentially bring in that much money. What’s more, it didn’t imply it wouldn’t be from Android alone, but rather from all the free ad-based versions being downloaded across ALL platforms where Angry Birds is supported. Please get your facts straight.

  • Jonshriegl

    This article is complete nonsense and the number do not add up at all. Rovio is wasting their time on Android just as most other developers have figured out as well.

    • David

      Appletard detected.