When it comes to spending, iOS users still outshine Android fans. The same can be said for web traffic, too, according to IBM. Their Big Blue mother brain found that the iOS platform accounted for 14.5% of all Cyber Monday web purchases. Android was only responsible for about 2.5%.

When it came to those purchases, iOS users spent an average of $120.29 per order, while the Android user spent a little less — $106.70. As for the overall web traffic stats, iOS claims a 22.4% share, compared to Android’s meager 9.1%. Mobile web traffic comprised 31.7% of the overall statistic, up 45% from last year.

In breaking out device use, smartphones were responsible for 19.7%, and tablets 11.5% of the overall traffic. While the remaining 0.5% isn’t accounted for, we’d like to know what other mobile devices are considered. When it came time to pull the trigger on a sale, tablet users were responsible for 11.7% of all online sales, while smartphones comprised 5.5%. This could be partly attributed to retailers pushing 77% more notifications to devices over the shopping holiday.

From these numbers, we can easily surmise that iOS users shop more, buy more, and browse more. Though the numbers were down overall from Black Friday, sales were up 20.6% over Cyber Monday last year, and was the biggest one to date. As companies turn to statistics like these to decide where it’s best to invest their mobile budget, it proves a troubling statistic for Android users.


  • Paul

    This is a BS statistic because not all android phones have the same user agent id’s. All ipones will report throught the user agent as ios, but android may show linux or android,or even samsung. STOP the FUD and show the data.

    • Disasterpiece

      I do agree with the user agent piece because I definitely have my galaxy note browser set to iPhone. But why would people buy an android device and set the user agent to iPhone or iPad? I did it because websites react differently for Android devices than they do for iPhone. One anime website I go to would automatically try to show me flash video on my phone (which doesn’t work). So I had to learn how to get around it by changing the user agent for my browser.
      I wonder why other people would change their user agents… Hmm. You bring up a valid point, sir.

  • Disasterpiece

    My example: I have a galaxy note 3 but I purchased items on my 4th generation iPad. Somehow buying items on my Android device seems… Non-private(?). Like somehow I will see ads pop up about what I’m purchasing because Google is all about ads and less about user privacy while Apple doesn’t really care either way. This is just my opinion.

  • BT Onedem

    Android users make their choices less impulsively.