With the excitement surrounding Apple’s move to 64-bit architecture, it makes a bit of sense that some Android users would jump ship. According to a recent poll, 21% of new iPhone users for the month of September had switched from Android. That’s a respectable number, and also the highest move from Android to iOS ever.
This time last year, the migration pattern saw a 16% hike on the heels of the iPhone 5 launch. That device, while nice, was a natural update, not a shift. The near duopoly of the iPhone 5S and 5C offer a bit more in regard to flash, and the 64-bit architecture Apple moved to is certainly impressive. But does that cause such a jump in Android users going to iOS?
The short answer is no. As more users begin to snatch up smartphones, they naturally move to Android. The platform offers a variety of lower cost devices, and can be obtained pretty easily via a variety of avenues. Coming from a feature phone, users are often not willing (or not able) to make a giant leap to a full-fledged device straight away.
Many users are also OS agnostic, not loyal or binding to any one platform. They don’t have all their eggs in one basket, and still utilize things like iTunes with the help of an iPod. For them, just having a great phone is enough. Google services like Gmail or Drive are not platform specific, either, so much of the roots put down in the Android realm can be reached via iOS as well.
Scale and market share should also be appreciated. Android is growing at a phenomenal rate, and it’s fast becoming a two-horse race between iOS and Android. Between the two, they realize about 90% of the domestic smartphone market. When you team up to dominate, users can be expected to leave from time to time. They can also be expected to return.