Think for a moment: how many years have you owned an Android handest? According to new research, many of us may not have been with Android very long. There is a good chance many have moved away from the platform altogether. Why? Something called “weak gravity”.
Interesting turn of a phrase. The research is pretty intensive, and highlights some interesting points. First, UK research firm Foolproof studied retention. Their numbers showed that while 65% of first-time smartphone buyers went with Android, about three devices later those numbers dropped off. Around that point, those user statistics were at 49% for Android, and 37% for the iPhone.
This all started by studying what Foolproof calls the “Android engagement paradox”. That centers around those statistics we come across that states iOS users are found to buy more, browse the web more, etc. Essentially, it’s saying that while we have Android devices, we don’t use them as much as our iOS counterparts. That can be understood as Android being inadequate, or just an interesting statistic.
Their findings seem to coincide with CIRP results, though. The US based firm found that while Android had a better adoption rate, the retention rate paled in comparison to iOS users. About 78% of those queried stuck with iOS, while 67% were happy with Android. Conversely, those who intended to get another Android device dropped slightly year-over-year, while the iOS first-timers’ loyalty only grew. Those who intended to get another Android device fell from 59% when the first device was purchased to 54% by the time the third was in-hand. For iOS, it went from 47% to 54%.
Are these numbers hard and fast? Nope. Only 500 people were sampled in each study. We also don’t have statistics like age group or income level, which can sometime make a difference. We also don’t know if these folks went with unsubsidized devices, or postpaid plans. We think they’re interesting numbers, but we’re not going to concern ourselves with them too much. Everyone should use what works for them, regardless of OS or OEM.
Source: The Guardian