Android could overtake Apple in tablets with Kindle Fire leading the charge

October 2, 2012
6

It was not long ago that Apple's lead in the tablet market was so dominate that it seemed insurmountable. In fact, only a year ago, they had a staggering 81% of the tablet market share. Move forward to today, and experts suggest that they only have 52% of the market. That leaves Android-based tablets with 48% of the market, at least according to Pew's report.

The Kindle Fire is clearly leading the charge when it comes to insane growth for Android-based tablets. Of that claimed 48%, 21% of them are Kindle Fires. This only stands to reason as the Fire just lowered their base model to $159. Amazon also just rolled out their new HD models starting at $199. In terms of pricing, it is hard for consumers to resist.

52% plus 48% equals 100% of the market, which leaves no room for other tablet operating systems. One would assume that Blackberry might at least have a small percentage of the market, but perhaps I am overestimating their popularity. Either way, this is great news for Android and not so great for Apple.

Android owners use their tablets less than iPad owners though. iPad owners tend to use their devices to follow news much more than Android owners, who tend to use their devices more for following the latest happenings on their social networks. Still, if this trend continues, it should not be long before Android is the leader in tablet operating systems.

[via Forbes]


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  • jnffarrell1

    More like Kindle trailing the charge by reskinning last years Android IceCreamSandwich.

  • awesome

    Way To Go Google!

  • phor11

    Is the Kindle Fire really still leading the charge after the Nexus7 release?

  • henryezra

    Kindle Fire to Android is like Ubuntu to Linux, so it is Android “variant”

  • CJ Williams

    The “Tablet Wars” are heating up — another Android tablet that launched last week – the Novo 7 Flame by Ainol Electronics, priced at $189 at a site called TabletSprint – it gives Kindle and Nexus a run for their money with a high resolution screen, 5 megapixel Rear Camera and 2 MP webcam, Full 1080p HDMI, a Micro SD card storage slot & an option for 3G – definately worth checking out especially for $189 — Ainol is the company that won “Runner Up” as “Best Tablet of the Year” at CNET / CES 2012 -

  • CJ Williams

    The “Tablet Wars” are heating up — another Android tablet that launched last week – the Novo 7 Flame by Ainol Electronics, priced at $189 at a site called TabletSprint – it gives Kindle and Nexus a run for their money with a high resolution screen, 5 megapixel Rear Camera and 2 MP webcam, Full 1080p HDMI, a Micro SD card storage slot & an option for 3G – definately worth checking out especially for $189 — Ainol is the company that won “Runner Up” as “Best Tablet of the Year” at CNET / CES 2012 -