Amazon celebrates FAA gadget ruling with Kindle push

November 4, 2013
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Following a committee recommendation that arrived in September, the FAA officially announced that mobile devices would soon be available for use in "all phases of flight." While not every airline and flight has officially come on board, we have seen select airlines and flights begin allowing wider use. This likely comes as good news for frequent travelers, however it looks like Amazon is also in the mood to celebrate.

Of course, by celebrate, we mean Amazon is attempting to use this FAA decision to help push some additional Kindle sales. To that point, Amazon has announced a one-day Kindle sale. This sale means a 15 percent discount on most Kindle models and will be available today, November 4, 2013. Those looking to take advantage will need to use "ThnksFAA" as the promo code during the checkout process.

“We’ve been fighting for our customers on this issue for years, and we are thrilled by the FAA’s recent decision—this is a big win for customers. Delta and JetBlue have already started flights with the new rules—we’re excited to see which airlines are next,” said Drew Herdener, Vice President, Amazon.

Otherwise, the discount applies to the Kindle, Kindle Fire HD, Kindle Fire HDX 7, which with the discount in place, means prices of $59, $118 and $195 respectively. Notably missing is the newest (2013) generation of the Kindle Paperwhite. That one remains at $119 or $179 if you are looking for the 3G-equipped model.

We do question if this was also a move to push some older inventory out the door. Regardless though, the discount should be welcomed for those who have yet to get a Kindle, or for those who are eying a newer model. And in the case of the Kindle Fire HDX 7, that was a fairly recent introduction. That was announced in September and we also spent a bit of hands-on time with that model.

In addition to this "today only" discount, Amazon has had a few Kindle related announcements in recent history. They have announced the availability of the Matchbook program as well as the Kindle-only "Day One" publication and Kindle First which gives early access to upcoming book releases.

SOURCE: Amazon


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