In the age of the quick, the GIF and the ephemeral, video calling apps like Skype are perfectly fine for work-related or more "formal" type of conversations. But what about for when you just want to send a quick video message to a friend or a group of friends? What if you want a GIF-like message that you can send out whenever the situation warrants it? And what if you want some video messages to not last forever? Yes, you have such apps like Snapchat or even Instagram for that, but Skype would like to be part of that video conversation as well.