So you’ve an early adopter and you want to have your hands on the newest product, the quickest speed, the best means to have your hands on the data that’s rightfully yours. Best Buy has your back. They’ve got not only 4G, presented by Ozzy Osbourne – they’ve moved beyond that ancient foolishness. It’s time for 6G, as presented by futuristic TRON Justin Bieber. Pay attention to the weirdos in the background as well, as they’re changing position, form, and costume. Very Lady Gaga.
This is the commercial that was shown somewhere in the second half of the Superbowl, promoting Best Buy’s fabled Buyback program that’s apparently “free this week.” The point of this commercial is to play on the fact that not only does technology improve at an exponential rate, the products we use every day pop out right along with it. Ozzy and Bieber might never have been in any kind of Best Buy commercial on their own, but the thought of them being in one together was just too enticing a concept for Best Buy to pass up.
Ozzy introduces 4G in a space suit and he’s given a new phone almost instantly since speeds have increased to 5G during the time the commercial is being filmed. Once he does a play on Crazy Train with this fabulous new 5G phone, he’s replaced entirely by Justin Beiber in a space suit with 6G, Beiber clearly representing the… generation after Ozzy? Skipped a few I think – that’s the point too of course. Then there’s a clever little treat at the end with an aged Beiber, and the package is complete. Well played, Best Buy.